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Penguin 3.0 – Should You Be Concerned?
As the nights start to draw in and with Christmas fast approaching, we witnessed a new Penguin update. SEO The biggest SEO update for this month saw another Penguin released on Friday 17th October....
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5 SEO New Year’s resolutions from HookedOnMedia
We are almost a week into the New Year and with many of us getting back into the swing of things, now is the ideal time to look at your SEO strategy. Here are five SEO New Year’s resolutions that can...
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Introducing our new Content Manager!
Our workload has expanded greatly over the last few months, so we thought it would be a good idea to get someone in to help manage our content! Lauren Williams is Cornish born and Cornish bred with...
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March radio roundup
It’s been a big month in the world of SEO news, from the beginnings of a ranking update at the weekend to the announcement of a mobile-friendly algorithm revamp on the horizon and a crackdown on...
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Five tips to prepare for April’s Google algorithm update
As promised in our March Radio Roundup, we’re going to delve a little deeper into this month’s Google algorithm update. So what exactly is going on, and when? On April 21st, Google has announced that...
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Avoiding common SEO mistakes
It isn’t hard to get SEO wrong – numerous words and countless blog posts could be written about the many pitfalls of the web optimisation world – but digital natives and optimisation specialists such...
View ArticleWhy responsive design matters
In digital marketing and web optimisation circles in recent months, it’s almost inevitable that you will have heard of responsive design and the impact it makes on the user experience of your site and...
View ArticleWhy Outreach Matters
Blogging outreach, and forming relationships between bloggers and people who work in the same industry as you is a vital part of digital marketing today. Outreach forms one of the main and most...
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How to become a better communicator when working in SEO
There’s no denying it – us SEOs are as guilty as anyone when it comes to ‘getting on with the job’ and neglecting to look at the world and the industry around us. We can become very ‘heads down,’ with...
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5 things to remember about local search engine optimisation
Ensuring you bear in mind local searches is as vital as it ever has been within SEO these days, and it’s worth spending a bit of time remembering how to make the most out of local search options and...
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What is Google Alphabet and What does it Mean?
Google Alphabet is something we’ve heard of for a while now, but there’s probably still some misunderstanding as to how it all works and what it might mean to SEO’s and businesses out there – as well...
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Why Traditional Journalism Matters for SEO
Amongst SEO practises, the depth and level of knowledge we’re expected to have as practitioners has grown exponentially over the last few years – and many digital marketers are now expected to have a...
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6 Outdated Internet Trends Best Forgotten
We’ve all seen them come and go – the outdated internet trends that everyone at the time thought would revolutionise the way we functioned online. It’s good that these things come and go – in reality...
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How to Increase Your Website’s Trust Factor
Trust is a huge part of what makes something successful online – and a defining factor in why people may choose your business over another’s. There are many ways to increase trust online, both on your...
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Social Advertising Trends to Watch in the Coming Year
Working for many years as digital marketing experts in SEO, we’ve seen a number of dramatic changes in both technology and social media habits that change the way we market quite considerably. As the...
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Top Metrics for SEO Reporting
Everyone has their own style and every agency likes to go about this a bit differently, but the fact remains that the core metrics that you should be reporting in SEO don’t really change. Whether you...
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July Industry Update
You could be mistaken for thinking that we’ve somehow time-travelled back to the 90s this month – what with Pokemon making a comeback, Blink 182 being back together and link building coming back to the...
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August Industry Update
The sun is still out in full force here in Cornwall and sunburn and freckles are rife at HookedOn HQ. With attention now away from the Rio Olympics and the summer holidays nearly over, we’ve got a...
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Remember! Widget Links are Against Google Webmaster Guidelines
Yesterday, Gooogle issued a warning to webmasters to remind them that links within widgets are against Google Webmaster Guidelines. The post, published on the Webmaster Blog said, Google has long taken...
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Was there a Google algorithm change last week?
Although Google has been downplaying last week’s major fluctuations as “normal”, we (and the rest of the SEO community), beg to differ. The digital world has been eagerly awaiting the coming of another...
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